Job Description

Job Description

Job Description

WFH / REMOTE - With more than 100 ecommerce searches each year, EcommerceRecruiter.com is the leading contingency-based recruiting firm serving the NRF, IR-1000, and B2B communities. To opt-in to our popular "Ecommerce Job of the Day" email, click here.

One of the coolest ecommerce jobs around!

ALLAN'S COMMENTS : We are working with a niche-based health supplements company whose products have been featured in Forbes, WomensHealth, Bustle, and PopSugar. The client seeks a proven, resourceful Digital Marketing Manager to take its online business to the next level.

About the Company

The client is an Inc. 5000 provider of therapeutic sports nutrition -- a method of nutritional supplementation that combines healing principles with performance nutrition. Founded in 2018 by a corrective exercise specialist and best-selling author (currently over 5K copies per month on Amazon!), the company's category-busting supplements have won multiple awards, including NutraIngredients' Sports Nutrition Product of the Year.

While the client is primarily a DTC ecom business, it also has growing channels selling directly to professional sports organizations (including NFL teams and UFC fighters) and wholesale healthcare partners.

The company's mission and single-sentence strategy is "to become each customer’s most trusted advisor for natural health." The firm's vision is to be the most credible therapeutic sports nutrition company in the world, with continuous strategic investments up the supply chain and down the service chain toward full vertical integration.

About the Role

Reporting directly to the company's CEO, the client seeks a creative and analytically-biased digital marketing leader who is capable of profitably scaling the firm's advertising spend across its social, PPC, and influencer channels -- while aligning marketing initiatives with the firm's broader goal of becoming the most trusted online resource for therapeutic sports nutrition.

To win in this role, you MUST have demonstrated experience deploying a marketing budget (greater than $100K per month) across multiple media categories, scaling advertising spend while hitting company-wide ROAS goals. We are looking for a PROVEN A-player with a Can-Do, "roll up the sleeves" and make it happen attitude.

We'll be vetting you HARD around your ability to acquire new customers: Who are they? Where are they? How do they think? How do they buy? Is there a built-in bias to the way they make decisions (logic vs emotion, etc)?

Moreover, you must have a proven playbook for driving brand awareness by leveraging influencers, ambassadors, and creators to create engaging content on social media: We will expect you to be great at leveraging that content + UGC in advertising, much of which will be used to inform the brand's creative initiatives and handed off to the firm's ad buyers for use in paid ads.

Looking for a Digital Marketer Who Executes, Not Just Oversees.

This role is more tactical in nature, and we're looking for more hands-on experience in PPC, Google/Bing, running Meta ads, or even conversion rate optimization. This position will be much more about 1./ Building and executing a scalable influencer / ambassador program; 2./ Managing agency relationships; and 3./ Overseeing tactical execution (e.g., dashboards, reporting, workflows).

Additionally, we'll need you to have a strong D2C ecommerce marketing background with CPG experience and strong exposure to influencer / ambassador program management. The ideal candidate would have experience with paid media, performance marketing, or affiliate programs. Influencer / ambassador program management will be weighted higher than anything.

The client has both the tools and the programs for you to crush it, and even in the influencer / ambassador arena, they are not starting from scratch. They've got the robust SOPs to get you started, in addition to excellent agency partners to support you on media buying, advertising asset creation, and more.

You won't believe how much we know about this search ...

I spent a ton of time on the phone with the client teasing out exactly what you’ll need to KNOW and DO to hit the ground running in this role. Some of the things I can share with highly qualified candidates include ...

1. The "real" background requirements for this position, along with the top five things all resumes MUST have to be considered for the role.
2. The top five problems that exist due to this position being open. These are the little brush fires you will be expected to put out during your first month on the job. Every ecommerce job has these — and this one's no different.
3. What your average day/week will look like in this role. There's what you read in the standard ecommerce job posting ... then there's reality. We've got the reality.
4. The leading and lagging KPIs that will determine your success in this role. In a nutshell: How you'll keep score.
5. The major projects you’ll need to complete by Day 100 to be considered a home-run in this position. We’ve got the lowdown on how you can plug-and-play and drive REAL value in this ecommerce job.

I have a massive amount of proprietary intel to share with qualified candidates. My industry research for this assignment exceeds 100 pages! Be sure to TEXT me, Harry Joiner, at (404) 281-2025 for this info. Or simply use the email link when you apply for the role below.

Responsibilities:

• Marketing Budget and Analytics: Implement the marketing budget plan to drive revenue and profit growth while hitting primary KPI targets for: ROAS, Total Company MER, CAC, Customer Retention Rate, and 1 Year Customer LTV.
• Search and PPC Marketing: Utilize both agency partners and in-house (hands-on) practices to optimize and scale PPC spend.
• Leverage agency media buyers to manage Google Ads, GoogleShopping/Pmax Campaigns, Bing Ads, and other PPC and search network advertising.
• Optimize and scale existing Search Engine Marketing (SEM) campaigns through best practice management of campaign structure, keywords, ad creative testing, and bidding methods while continually testing and launching new ad campaigns to drive growth in new customer acquisition.
• Social Media Marketing: Leverage agency media buyers to drive profitable growth in social media advertising spend (within ROAS targets) through effective management of agency partners and hands-on ad administration.
• Implement a systemized process for continually testing ad (sales copy, images, videos, and audiences).
• Oversee organic social media strategy and implementation via a third-party agency and in collaboration with the Director of Content.
• Influencer and Ambassador Marketing: Implement and manage an Influencer and Ambassador Program that leverages partner athletes and influencers to drive new customer acquisition and loyalty.
• Leverage the Influencer Program to build captivating videos, images, and UGC to be used onsite and in advertising.
• Organize and systemize management of the existing influencer network and establish processes
• Marketing Creative Management: Effectively curate, organize, and deploy Creative Assets used in external marketing, including writing sales copy, working with Director of Content to produce sales copy, and working with third-party agencies and freelance designers to produce videos, images, and infographics used in marketing.
• Collaborate closely with the Director of Ecommerce and Director of Content to identify and implement improvements to existing sales funnels and onsite landing pages.

Desired Experience / Qualifications:

• Experience owning and optimizing paid media channels to maximize ROI (including SEM, PPC, Retargeting/Display, Paid Social)
• Experience owning and optimizing social media strategy (including organic social, paid social, and influencer marketing)
• 3+ years of direct response advertising budget management with demonstrated ROAS.
• Experience developing creative advertising strategies and concepts (including design and offer creation aspects of media buying)
• Both hands-on marketing experience and agency management experience
• A proven track record of scaling ecommerce revenue.
• The ability to work remotely on EST hours.
• Passion for health and fitness.

Culture Fit/Soft Skills:

• Passionate, energetic, growth-minded Self-starter who connects with our brand vision.
• Creative thinker who understands and connects advertising efforts to our brand vision, what resonates with customers, and has an eye for great sales copy and captivating design.
• Verbal communication: genuine, candid, clear, and precise.
• Results-focused and goal-oriented (happy to go toe-to-toe with objective marketing metrics).
• Organized, systematic thinker capable of organizing Big (Marketing) Data and developing processes to manage advertising budgets at scale.

Extra insight related to REMOTE work:

• This is a fully remote position with occasional required travel for team offsites (estimated at 2-4 times per year, not including education-related or event travel).
• Candidates must have adequate and stable home office or co-work space with high-speed internet connection.
• Candidate must be willing to commit to Eastern Standard Time working hours, 8:30am to 5:30pm ET (Monday through Friday)

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