Job Description

Industry Marketing Director, Electronics & High-Tech

Join to apply for the Industry Marketing Director, Electronics & High-Tech role at PTC

Industry Marketing Director, Electronics & High-Tech

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Join to apply for the Industry Marketing Director, Electronics & High-Tech role at PTC

Were building a team that listens to customers, collaborates, speaks up, welcomes all, and innovates with purpose. If that sounds like you, lets

Are you passionate about shaping portfolio solution narratives, driving go-to-market success, and making a direct impact on the future of industry? PTC is looking for a Director, Industry Marketing to be a strategic partner for our product portfolio and go-to-market (GTM) strategy.

Why This Role Matters

As an Industry Marketing Director for Electronics & High Tech at PTC, you will play a critical role in defining, developing, and executing market strategies that clearly communicate the value of our integrated solutions portfolio. Working closely with Product Marketing, Industry Advisors, Sales, and Customer Success teams, you will translate complex technology capabilities into compelling, industry-specific value propositions that resonate with target audiences and drive business growth.

• Work at the forefront of integrated product engineering technology in a company that is shaping the future of manufacturing enterprises.
• Be a strategic leader with the ability to make a visible impact on our product growth and GTM success.
• Collaborate with a high-caliber, passionate team that values innovation and customer success.

What Youll Do

• Industry Messaging & Positioning: Develop and articulate clear, differentiated messaging and positioning for the Electronics & High-Tech industry with solutions that address customer challenges and align with key industry trends.
• Industry Alignment: Ensure solution narratives and GTM approaches reflect the specific needs, priorities, and trends of the Electronics & High-Tech industry.
• Campaign Strategy Development: Craft integrated GTM strategies and campaign themes designed to drive customer engagement, lead generation, and pipeline acceleration.
• Cross-Functional Collaboration: Partner with Product, Sales, Customer Success, and Growth Marketing teams to ensure solution alignment across all customer touchpoints.
• Sales Support : Support PTCs value-based selling approach, helping sales teams articulate PTCs differentiation and business impact.
• Sales Enablement: Design and deliver solution-centric sales collateral, tools, and training materials to equip the sales organization with actionable insights and resources.
• Customer Engagement : Engage with customers to build trust and credibility by leading with expertise, and form a deep understanding of their needs and pain points
• Market Intelligence: Conduct ongoing research on industry trends, competitive landscapes, and customer pain points to inform solution development and marketing strategy.

What You Bring

• 7+ years of experience in Industry Marketing, Solutions Marketing, Product Marketing, or other GTM functions in B2B technology or enterprise software industries.
• Demonstrated ability to translate technical portfolio capabilities into compelling customer value propositions.
• Strong analytical skills and the ability to synthesize market and customer insights into actionable GTM plans.
• Proven success in developing industry-specific messaging and positioning, and multi-channel marketing strategies.
• Experience working with cross-functional teams including Sales, Product Management, Customer Success, and Communications.

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing, Business Development, and General Business

• Industries

  Software Development, Appliances, Electrical, and Electronics Manufacturing, and Semiconductor Manufacturing

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