Job Description

Were looking for a creative and strategic thinker to lead our content strategy. If youre passionate about crafting compelling narratives, building content systems that scale, and driving engagement through thoughtful storytelling, this role is for you.

Define Our Content Vision

As Content Strategy Lead, youll set the direction for how we communicate with our audience. Youll refine our brand voice, develop content frameworks, and ensure consistency across platforms. Your expertise in content architecture, SEO, and user engagement will shape our strategy and drive measurable results.

With a deep understanding of our audience, youll craft content that informs, inspires, and converts. From editorial planning to performance analysis, youll take a data-driven approach to ensure our content resonates.

Build and Optimize Content Workflows

We believe great content isnt just about wordsits about systems. Youll design and implement workflows that streamline content production, ensuring efficiency without sacrificing quality.

Collaboration is key. Youll work closely with design, marketing, and product teams to align content with business goals and user needs. Your ability to organize, prioritize, and execute will be critical in delivering high-impact content.

• Develop and refine our content strategy, ensuring alignment with brand and business objectives
• Lead content planning, execution, and optimization across multiple channels
• Establish content guidelines, frameworks, and editorial processes
• Use analytics to measure content performance and drive continuous improvement
• Collaborate with stakeholders across teams to ensure cohesive messaging

Your work will help establish our brand as a trusted authority, engaging our audience with valuable, well-structured content.

Success in this role means understanding what works and what doesnt. Youll continuously analyze engagement metrics, refine our strategy, and experiment with new content formats.

By staying ahead of industry trends and audience behavior, youll ensure our content remains relevant and impactful. Your ability to blend creativity with data-driven decision-making will be essential in shaping our content future.

What You Bring:

• Proven experience in content strategy, editorial planning, or digital storytelling
• Strong understanding of SEO, UX writing, and content architecture
• Ability to develop frameworks for scalable content creation
• Excellent writing, editing, and communication skills
• Experience working with cross-functional teams in a fast-paced environment

Your leadership will empower our team to create content that not only tells a story but also drives action. If youre ready to shape the future of our brands voice, wed love to hear from you.

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350 High St
Hawthorn, Victoria 3144
Australia

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